There is no doubt that cold calling or traditional
telemarketing nowadays is no longer as effective as it used to be. With a multitude
of platforms available, cold-calling potential clients has received a bad rep
being labeled as invasive and disrespectful. Let’s face it, who wants to be
cold called and pitched to? With that being said, most agencies have had to
adapt to this change and have ventured into email blasting, social media
marketing, contact syndication etc. But the truth is, even with the bad rep
that cold calling has gotten, it still is one of the most effective ways to
generate leads. Talking to prospects directly has more traction than emailing
them your solutions and hoping they take interest.
Being in the B2B telemarketing business for more than 10 years, we have taken
all of the stated facts into consideration and have come up with a way to
address the cold calling dilemma. Interest Based Tele-Lead gen was made to
counter all of these issues, let’s show you how.
The issue: “Cold Calling is invasive,
disrespectful” – Calling a prospect when they least expect it leads to so many
questions, making the recipient uneasy and on defensive mode. No matter how good
your product or solution is, it will not be received well. Who are you? Where
did you get my number? Are you selling something? Some of the many questions
that are probably in their minds from the moment you start talking.
The solution: DATA BASE! The main reason
why pitching your solution to an absolute stranger wont work is because you do
not know what interests them and are just hoping that this is something that
they need and are free to talk at the moment.
Our database is categorized by interest (hence the term
Interest Based Tele-Lead Gen) meaning each contact has already been spoken to by
one of our database researchers and asked basic questions as to what type of
solutions their organization needs or are interested in hearing about whether
it may be ERP, CRM etc. They are then offered to receive white papers through
email related to their interest and asked whether they would like to receive further
communication. If they agree, their basic contact details are gathered and is categorized
by interest into our database.
Why it works: When a client avails
of our lead generation services, we select what data to use for the campaign.
Since our data is strategically categorized by interest, it will be a lot
easier for our lead generation specialists to provide MQL, SQL types of leads
because:
1.
We already know what solutions they are looking for.
2.
The contacts already know that they will be receiving further
communication eliminating the cold calling aspect.
3.
We have their basic information (email, direct contact number)
meaning getting a hold of them will be much easier.
4.
Since we are presenting something that interests them, there
is a higher chance of converting them into warm / hot leads.
When these leads are passed on to your sales team they
already have been well educated in your solutions and have shown real potential
in actual product purchase. Converting them into sales will be a lot easier.
This is one of the most critical parts of B2B lead generation and is why we
have a separate dedicated team of data researchers who manually build up our
contacts using this strategy. Our interest based Tele-lead generation method has
helped some of the biggest names in the technology space because it simply
works!
Are you looking for a Telemarketing company in Singapore? Do you want to gain greater advantage over your competition
from a joint Marketing/Sales approach? Contact us at +65-6715-1446 or email
inquiries@thinklogicmarketing.com.
